Global Web Content Management Market Overview
Market Research Future (MRFR), in its research
report, emphasizes that the global Web Content Management Market 2020 is slated to grow
exponentially over the review period, ensuring substantial market valuation
from USD 8,125 million in 2018 to USD 25,341 Million by 2025 and a healthy
18.05% CAGR over the review period. Web content management systems are used by
companies for managing their content without prior use of authoring tools. The
high proliferation rate of the Internet and its utilization by customers for
purchases of products and items can be pivotal in the rise of web CMS market.
Competitive Dynamics
The major market players operating in the global
market as identified by MRFR are IBM Corporation, Adobe, Oracle Corporation,
Microsoft Corporation, Opentext Corporation, SDL Plc, Progress Software
Corporation, Crownpeak Technology Inc., Sitecore, Hyland Software Inc, E-Spirit
AG, EpiServer, Rackspace, Acquia Inc, Kentico Software.
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Drivers and Restraints
The cloud adoption is expected to rise continuously
in the coming years due to the benefits it offers to enterprises such as unlimited
computing power, easy access to data and applications, and lower IT
expenditure. This increasing adoption of cloud services is expected to offer a
significant opportunity for the growth of integrated cloud-based web content
management solutions and services. Installing a cloud-based content management
system is easy and cost-effective as compared to the traditional on-premise web
content management systems as the cloud service provider is responsible for
upgrading the systems in real-time and handling the technical and data security
issues. Furthermore, it also offers scalable operations wherein the user can
simply add or delete the content of the website altogether as per the business
needs which is expected to fuel the demand for integrated cloud-based services
during the forecast period.
Segmental Analysis
By Component the market has been divided into
Solution, and Services.
By Organization Size the market has been bifurcated
into Small and Medium Enterprises, and Large Enterprises.
By Deployment the market has been divided into
On-Cloud, and On-Premise.
By End-User the market has been segmented into Media
and Entertainment, Healthcare, BFSI, Education, Retail, Travel and Tourism,
Hospitality, and Others.
Regional Assessment
The global business regional analysis was conducted
in four major regions including Asia Pacific, North America, Europe and the
rest of the world.
North America accounted for 43 percent of the
largest market share in 2018, with a market value of USD 3,458.25 million; the
market is expected to record a CAGR of 16.98 percent over the forecast period.
Due to the growing adoption of new technology and digital channels for
commercial as well as personal use and the rising need for end-users to get a
seamless online experience, North America has represented a significant share
in the web content management industry. Increasing numbers of startups in
Canada are expected to focus on developing content management solutions that
offer seamless web experience making it the fastest growing country in the
North American region. Europe was the second largest market in 2018, worth USD
2328.66 million; the market is expected to be 18.82 per cent CAGR. Thanks to
the rising acceptance of cloud-based services and the growing need for reliable
web services, Europe has recorded the second-largest market share in the online
content management industry. Owing to the growing proliferation of web-based
services such as advertisement and online marketing services that require web
content management solutions for safe and simple web content management, the UK
accounted for the largest market share in 2018. However, the Asia-Pacific
sector is expected to post 20.01 percent of the highest CAGR. Among the
countries in this area, China accounts for the largest market share followed by
Japan and Australia, as China is a hub for one of the major players offering
internet-based services and has a very high internet penetration that increases
demand for Web content management solutions and services. Due to the well-established
network infrastructure and high internet penetration, Japan has represented the
second-largest market share in the world.
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