Global Internet Protocol Television (IPTV) Market Scenario
Market Research
Future (MRFR) has asserted fast-track growth for the global Internet
Protocol Television (IPTV) Market
which is expected to reach a significant valuation in the coming years. IPTV
provides a secure means to deliver high-quality services to end users over a
private or managed network. IPTV is the convergence of communication,
computing, and content which facilitates the provision of digital television
services over Internet Protocol (IP) for residential and business users at a
lower cost.
With the increase
in internet penetration rates, the demand for internet protocol television is
likely to inflate. Internet devices have become mainstream, and consumers
prefer an upgrade to on-demand content offerings at minimal incremental cost.
Cable operators and satellite broadcasters are increasingly leveraging IPTV to
deliver additional channels to their subscribers. The intensifying demand for
tailored TV content has been a critical driver of the market growth for IPTV.
Viewers these days want more choice and control over the content they are
viewing, and IPTV provides the unique advantage of subscribing to the content
consumers like at their convenient time. IPTV provides access to niche content
which is a significant attraction for users.
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Also, the massive
popularity of video-on-demand (VoD) is catalyzing the growth of the market.
IPTV is being used across diverse industries to create targeted
advertising-on-demand video which further bolsters the growth of the market.
The uptake of IPTV was earlier confined to the early adopters, but content
producers are progressively commencing towards making the technology available
to the users of developing countries which provides ample opportunities for
market expansion. There have been some promising developments in the IPTV space
which allows IPTV service providers to deliver premium quality service to viewers.
On the contrary, network issues such as limited bandwidth and low internet
penetration rates might pose a challenge to the growth of the global IPTV
market. In addition, the rising popularity of Over the Top (OTT) solutions,
such as Amazon Prime Video and Netflix is also expected to hinder the growth of
the global IPTV market.
Segmentation
The global IPTV
market has been segmented based on subscription type and model. By subscription
type, the market has been segmented into subscription-based and subscription
fee. By model, the market has been segmented into live and on-demand.
Regional
Analysis
North America,
Europe, Asia Pacific, and the Rest of the World are the key markets for the
internet protocol television market. North America and Europe generate a
relatively larger share of the global IPTV market in terms of an overall number
of subscribers while Asia Pacific remains the largest market due to very low
average revenue per user in countries such as India and China.
Growing penetration
of internet in the Asia Pacific region has facilitated the rapid growth of the
IPTV market in Asia Pacific. Moreover, the governments in the emerging
economies of the region are initiating towards launching IPTV services since
they do not require investment on infrastructure. Rapid urbanization, expansion
of the middle class and fast-growing economy present a host of opportunities to
the Asia Pacific IPTV market.
Europe too is a
prominent market for IPTV, led by France, the UK, and Germany. Rising
popularity of video on demand and growing investment in telecommunication
services contribute to the growth of the Europe market.
Competitive
Landscape
The global IPTV
market is highly competitive with a plethora of players competing to gain an
edge over the market. Amidst the rapidly developing market landscape, the
existing market players are leveraging various strategies to tap into the
opportunities presented by IPTV. Moftak Solutions, Akamai Technologies, AT&T
Inc., Tripleplay Services Ltd., Cisco Systems, Inc., ARRIS International Plc,
Verizon, Ericsson AB, Huawei Technologies Co., Ltd, Sterlitetech are the
notable players operating in the global internet protocol television market.
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