Customer Journey Analytics Market Highlights:
The global customer journey analytics
market is anticipated to touch USD 14.92 billion at a 20% CAGR between 2017-
2023 states the recent Market Research Future (MRFR) analysis. Customer journey
analytics, simply put, is the weaving together of each touchpoint which a
customer interacts with, across different channels over time. Product
management, brand management, campaign management, customer attrition analysis,
customer behavioral analysis, customer journey and mapping, and others are its
different applications.
Various factors are propelling the Customer Journey Analytics Market.
As per the current MRFR report, such factors include an increase in the accessibility
of real-time data & digitalization, expanding retail industry, demand for
constant customer support all through the business interaction, and focus on
virtual points. Besides, the ongoing COVID-19 outbreak has made people
dependent on e-commerce to keep away from social gatherings. Along with this,
the gaming, food delivery service, and healthcare sectors have resulted in the
growing demand for customer journey analytics for determining buying
preferences, which are adding market growth.
On the contrary, data privacy issues
and complexity in data synchronization are factors that may limit the global
customer journey analytics industry growth over the forecast period.
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Major Key Players:
Eminent players profiled in the
customer journey analytics market report include Quadient, Clickfox,
Pointillist, SAP, Verint Systems, Nice Systems, IBM, Salesforce, Adobe Systems,
and Acxiom, among others.
Market Segmentation:
The MRFR report provides an inclusive
customer journey analytics market segmental analysis of the report based on end
user, application, organization size, deployment model, and interaction
type.
·
By interaction type, the global customer journey
analytics market is segmented into call center, branch/store, email, mobile,
social media, web, and others. Of these, the email segment will lead the market
over the forecast period.
·
By deployment model, the global customer journey
analytics market is segmented into cloud and on-premises. Of these, the cloud
deployment model will dominate the market over the forecast period.
·
By organization size, the global customer
journey analytics market is segmented into large enterprises and small &
medium-sized enterprises (SMEs). Of these, large enterprises will have a major
share in the market over the forecast period.
·
By applications, the global customer journey
analytics market is segmented into product management, brand management,
campaign management, customer attrition analysis, customer behavioral analysis,
customer journey and mapping, and others. Of these, campaign management will
spearhead the market over the forecast period.
·
By end users, the global customer journey
analytics market is segmented into automotive and transportation, travel and
hospitality, media and entertainment, telecommunications and IT, healthcare,
government and defense, eCommerce, and others. The others segment is again segmented
into education & real estate. Of these, the eCommerce segment will have the
lions share in the market over the forecast period.
Regional Analysis:
Based on the region, the global
customer journey analytics market report covers the growth opportunities and
recent trends across the Asia Pacific (APAC), North America, Europe, & the
Rest of the World (RoW). Of these, North America will have the lions share in
the market over the forecast period. Increasing adoption of technology,
presence of several data centers, growing use of cloud technology, booming
automotive industry, established IT infrastructure, growing retail and
eCommerce, and the presence of key industry players are adding to the global
customer journey analytics market growth in the region. Mexico, the US, and
Canada have the largest share in the market.
The global customer journey analytics
market in Europe is predicted to hold the second-largest share over the
forecast period. The initiation of the cloud computing strategy is adding to
the global customer journey analytics market growth in the region.
The customer journey analytics market
in the APAC region is predicted to grow at a fast pace over the forecast
period. Emerging IT industry in Japan and India, rapid industrialization in
India and China, and the growing telecommunication, retail, healthcare, and
automotive industry are adding to the global customer journey analytics market
growth in the region.
Table of Contents
1
Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
2
Research Methodology
2.1 Research Network Technology Software
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis &
Forecast
2.4.2 Market Size Estimation
Continued…
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List of Tables
Table
1 Customer Journey Analytics Market, By Interaction Type
Table
2 Customer Journey Analytics Market, By Deployment Model
Table
3 Customer Journey Analytics Market, By Organization Size
Continued…
List of Figures
Figure
1 Research Methodology
Figure
2 Customer Journey Analytics Market, By Interaction Type (%)
Figure
3 Customer Journey Analytics Market, By Deployment Model (%)
Continued…
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