Market Research Future (MRFR) expects considerable
gains for the Mobile Gaming Market 2020, which is set to race
ahead at a tremendous rate between 2018 and 2023 (appraisal period). We will
provide covid-19 impact analysis with the report. The COVID-19 mobile gaming
market research offers an in-depth analysis following the coronavirus disease
outbreak.
COVID-19 Mobile Gaming Market Structure
MRFR’s impact analysis on covid-19 states that with
more people staying at home, more games and apps are being downloaded. Since
SARS-CoV-2 is expected to continue, the demand for social networks as well as
mobile games is only presumed to skyrocket across homes. The working from home
strategy and the shutting down of universities and schools has led to higher
demand for mobile gaming. No doubt that with people being quarantined, there is
now more time to play mobile games, as a result of which mobile games have
zoomed up in the app stores and have gained top ranking.
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Considering the short term impact, experts predict
top notch growth for the gaming industry and in turn, mobile gaming. For instance,
a recent global study based on the COVID-19 analysis reveals that in the EMEA
& LATAM region, mobile games have become one of the main sources of
entertainment, with close to 85% of the total consumers in the region are now
into mobile gaming to pass time during social distancing.
Post novel coronavirus, businesses everywhere have
experienced a significant transition, where the ICT industry can be the biggest
gainer in the end. ICT is the parent industry and its growth can directly
influence the growth of the mobile gaming. With a large number of global IT
vendors digitizing their processes and spending large amounts on collaboration
tools as well as modern infrastructure, there will be boom in remote delivery
models in the future. The fast adoption of digital transformation has been in
line with the emerging mobility and cloud trends. In a nutshell, the expanding
IT industry, prevalence of the digitalization trend and the current lockdown
situation can favor the mobile gaming market, despite the long-term impact of
COVID-19.
Primary Drivers and Main Restraints
One of the latest news in the mobile gaming market
is the partnership between Paytm First Games and Alibaba’s Daraz in May 2020,
following which a gaming app called Daraz First Games is ready to be launched
in Bangladesh. More and more market contenders are working on leveraging the
fast-growing mobile gaming industry, with product launches in developing
regions with untapped potential.
Since its inception in the 90s, the mobile gaming
industry has witnessed multiple technological innovations and is at present, a
multibillion entity that is rapidly expanding on the back of smartphone users
around the world. With more than 4 billion mobile users worldwide and the
developments in wireless technologies, smartphone operating systems have
emerged as a significant frontier of digital mobile gaming. 5G technology,
cloud gaming, and augmented and virtual reality technology are the latest
mobile gaming market trends that can lead to better business prospects.
Widening use of tablets and smartphones has made
internet a household commodity, giving rise to a lucrative opportunity for game
developers and players in the mobile gaming market. The key revenue model
followed by the app and game developers is the gains from game purchases and
advertisements. Also, wearable devices including Emotiv Insight, starVR,
Microsoft HoloLens and HTC Vive with augmented and virtual reality technology
to enhance the gaming experience also induces market growth worldwide.
Market Segmentation
The mobile gaming industry broadly covers segments
like type, device, and platform.
The types of mobile gaming solutions are strategy
& brain, action/adventure, sport and role-playing games, casino, and more.
Devices on which mobile games are players include
smartphones, PDAs, tablets, and others
The platform-wise segments considered in the report
are iOS, Windows as well as Android.
Regional Study
North America, APAC or Asia Pacific, Europe, and RoW
or the rest of the world are the primary markets for mobile gaming. The mobile
gaming market size across these regions has been carefully studied to offer an
enhanced understanding of the future prospects and growth opportunities.
North America is projected to provide the highest
growth opportunities to the players in the years ahead, given the high
popularity of e-sports, significant number of smartphone users and the sharp
internet penetration. The United States (US) is the most profitable market for
mobile gaming in the region, expanding faster than any other country across the
globe. The country holds some of the most renowned gaming companies, like
Google LLC (Google), Microsoft, Sony Corp. (Sony), Nintendo and Apple Inc.
(Apple), to name a few. These companies are increasingly investing in the AR
technology to enhance the gaming experience and attract more gamers, which
ultimately leads to substantial gains for the regional market.
APAC can emerge as the dark horse in the mobile
gaming industry and can achieve a high growth rate in the following years. The
rising consumption of tablets, smartphones, and various smart devices in India,
South Korea and China, ensure smooth progress for the regional market. The
increasing prevalence of digitalization and the rising uptake of cloud-based
services has enhanced the multi-player experience and also boosted the growth
of the mobile gaming market in the region. India offers a high growth potential
to the players, given the expanding population of mobile gamers. For instance,
in a space of few months in 2020, Ludo King became one of the top ranking
mobile games in India. It is infused with features such as multiplayer support
as well as diverse themes that attract the young population.
Top Contenders
Top contenders proactively seeking a better position
in the mobile gaming market include
Activision Blizzard, Inc. (US), MocoSpace (US), Tencent Holdings Ltd.
(China), Gameloft SE (France), Ubisoft Entertainment SA (France), Google, Inc.
(US), Apple, Inc. (US), Sony Corporation (Japan), Nintendo Co. Ltd. (Japan),
Glu Mobile Inc. (US), Electronic Arts Inc. (US), and more.
Some more players operating in the industry include
Playrix (Russia), Machine Zone (US), Jam City(US), Rovio (Finland), Netmarble
(South Korea), King Digital Entertainment (US), Niantic (US), NetEase (China),
Miniclip (Switzerland), Supercell (Finland), to list a few.
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