Digital Experience Management Software Market Scenario:
The global Digital Experience
Management Software Market is expected to exhibit a solid 9% CAGR over the forecast period from 2017
to 2023, according to the latest research report from Market Research Future
(MRFR). The global digital experience management software market is expected to
reach a valuation of USD 9 billion by 2023, according to the report. The report
presents a comprehensive overview of the global digital experience management
software market by profiling the market’s leading drivers and restraints, major
players, and other trends and factors having a definitive impact on the market.
The major drivers and restraints affecting the global digital experience
management software market are profiled in detail in the report in order to
give readers a clear picture of which factors are driving and restraining the
market. The major players operating in the Digital Experience Management
Software Market are also profiled in the report. The impact of the COVID-19
pandemic on the global digital experience management software market is also
assessed in detail in the report.
Digital
experience management software is a suite of services that help enterprises provide
a comprehensive, effective, and enjoyable digital experience to their clients.
The growing trend towards digitization is the major driver for the global
digital experience management software market over the forecast period. Across
sectors, enterprises are increasingly going digital in order to connect better
with consumers. This has led to a growing demand for effective services that
enable enterprises to create an engaging digital experience for their clients.
The emerging trend in digital experience management is the rising competition
between businesses, leading to cutthroat competition in the market, and growing
demand to provide a satisfying consumer experience. This has led to a growing
demand for effective digital experience management software over the last few
years and is likely to remain a major driver for the market over the forecast
period.
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Competitive
Leaderboard:
Leading players
in the global digital experience management software market include Demandware
Inc., Acquia, Adobe Systems Inc., Sitecore, SDL plc, Salesforce.com Inc.,
Infosys, IBM Corporation, SAP SE, and Oracle Corporation. Oracle, SAP, and
Infosys are among the leading players in the global digital experience
management software market and have come up with new products in recent years
in order to stake a larger claim in the global digital experience management
software market. Oracle Corporation recently launched Oracle Content and
Experience Cloud, a software that manages and delivers content to numerous
digital channels. This allows the client to increase consumer engagement with
employees and partners. SAP SE recently developed the SAP HANA cloud platform
for enhancing existing businesses and developing new applications. Infosys is
also a major player in the market and offers a digital platform to provide a
personalized and managed user experience across touch points, channels, and
devices. Infosys offers services such as campaign services, content services,
lean portals, and enterprise integration.
Segmentation:
The global
digital experience management software market is segmented on the basis of
component, deployment, organization size, vertical, and region.
By component,
the global digital experience management software market is segmented into
solutions and services. The solutions segment is further sub-segmented into web
content management, multi-channel customer communication management, customer
relationship management, digital employee experience, web portals, customer
experience management, and analytics. The services segment is further
sub-segmented into professional services and support and maintenance services.
By deployment,
the global digital experience management software market is segmented into
cloud and on-premise. The cloud segment dominates the global digital experience
management software market, as it minimizes the cost of IT infrastructure for
the enterprise. It also provides effective data protection and security, making
it attractive for enterprise across sectors.
By organization
size, the global digital experience management software market is segmented
into small and medium enterprise, and large enterprises.
By vertical,
the global digital experience management software market is segmented into
government, BFSI, IT and telecom, healthcare, retail, travel and hospitality,
transportation and logistics, media and entertainment, and others.
Regional
Analysis:
North America
dominates the global digital experience management software market and is
likely to remain the leading revenue generator over the forecast period.
Asia‐Pacific
region is expected to be growing at the highest CAGR. Enterprises in the region
are investing in digital experience tools to improve business efficiency and
productivity and growing e-commerce company in the region is boosting the
market in the region.
Table
of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
Continued…
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List
of Tables
Table 1 Digital
Experience Management Software Market, By Components
Table 2 Digital
Experience Management Software Market, By Deployment
Table 3 Digital
Experience Management Software Market, By Organization Size
Continued…
List
of Figures
Figure 1
Research Type
Figure 2
Digital Experience Management Software Market: By Components (%)
Figure 3
Digital Experience Management Software Market: By Deployment (%)
Continued…
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