Enterprise Video Market Analysis
The Enterprise Video Market size will touch USD 31
billion at a 13% CAGR between 2016- 2022, as per the Market Research Future
(MRFR) analysis. Enterprise video platform is akin to content management
systems having proprietary content, chiefly videos for internal combustion of
enterprise members. This is basically a communication hub for the general
public, stakeholders, partners, vendors, and employees. Owing to its alluring
features and benefits it has wide applications in corporate learning, training
and development, and others.
Various factors are propelling the global enterprise
video market growth. As per the MRFR report, such factors include growing
adoption of cloud technology, demand for video as a device to improve
association and communication across enterprises, rising internet penetration,
burgeoning demand for video streaming, growing need for organizations to reduce
operational expenses, and used as an effective tool by marketers. The COVID-19
pandemic had a positive impact on the market for the growing trend of remote working
as well as collaborative approach that has led to the demand for content
management and video conferencing.
On the contrary, financial challenges, technical
difficulties, and slow internet connections may deter the global enterprise
videos industry growth over the forecast period.
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Market Segmentation
The Market Research Future Report highlights an
inclusive segmental analysis of the global enterprise video market based on
industry, delivery mode, application, services, and components.
By components, the global enterprise video market is
segmented into software and hardware.
By services, the global enterprise video market is
segmented into managed and professional.
By application, the global enterprise video market
is segmented into corporate learning, training and development, and others.
By delivery mode, the global enterprise video market
is segmented into web conferencing, video conferencing, and others.
By industries, the global enterprise video market is
segmented into telecom and IT, oil and gas, aerospace and defense, healthcare,
media and entertainment, manufacturing, BFSI, and others. Of these, BFSI
segment will lead the market over the forecast period.
Regional Analysis
By region, the global enterprise video market covers
the market opportunities and recent trends across Europe, North America, the
Asia Pacific (APAC), & the Rest of the World (RoW). Among these, North
America will spearhead the market over the forecast period. The presence of key
players and growing adoption in Canada and the US are adding to the global
enterprise video market growth in the region.
In Europe, the global enterprise video market is
predicted to hold the second-largest share over the forecast period. The
booming BFSI and healthcare sector is adding to the global enterprise video
market growth in the region.
In the APAC region, the global enterprise video
market is predicted to have healthy growth over the forecast period. The
growing communication service industry in the developing countries such as
Australia, Japan, China, and India, rapid adoption of enterprise video
solutions, need for robust collaborations, enhanced decision-making across and
within organizations, partnerships, presence of several regional solution
providers, growing popularity of e-learning and distance education modules, and
growing adoption by SMEs and large enterprises are adding market growth.
In the Rest of the World, the global enterprise
video market is predicted to have sound growth over the forecast period.
Key Players
Key contenders profiled in the enterprise video
market report include Kollective, Ustream, Vimond Media Solutions, Anvato,
Wistia Inc. (U.S.), Avaya Inc. (U.S.), Polycom (U.S.), Microsoft Corporation
(U.S.), Verizon Communications, Inc. (U.S.), International Business Machines
(U.S.), Cisco Systems, Inc. (U.S.), Rimage Corporation (U.S.), and Kaltura Inc.
(U.S.). Industry players have incorporated several strategies to stay at the
forefront such as acquisitions, mergers, partnerships, and others.
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