Web Content Management Software Market Overview
The Web
Content Management Software Market 2020 can advance
rapidly at an approximate rate of 15% between 2017 and 2023 (appraisal period),
says Market Research Future (MRFR). We will provide COVID-19 impact analysis
with the report, offering detailed market developments following the
coronavirus disease outbreak.
Key Drivers and
Primary Barriers
The COVID-19
outbreak and the resultant lockdown continue to affect the world economy.
However, the Internet has emerged as a prime solution to deal with the pandemic
spread as it is helping gain information with regard to various aspects of the
public. From education to healthcare, and from retail to sales, the strong IT
infrastructure has ensured continuous business flow as well as dissemination of
accurate data.
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Although the
COVID-19 impact has been significant, the Internet has helped companies to
adapt to the major changes and continue with their work. With that said, the
unexpected changes in the internet traffic patterns have led to challenges in
terms of managing the digital content found on a website. Therefore, a number
of websites that offer critical updates with regard to the novel coronavirus
are increasing opting for the web content management software to deal with the
voluminous traffic content currently witnessed.
As a result of the
considerable surge in the internet use along with the massive smartphone
proliferation worldwide since the SARS-CoV-2 outbreak, the web content
management market has been on a rapid upward trajectory. One top market trend
can be the escalating demand for CaaS/content as a service to be experienced as
EaaS/ as a service, primarily among renowned technology vendors and to better
review the customer behavior so they are able to provide an enhanced customer
service. Another important market trend can be the increasing innovations in
PaaS/ cloud platform as a service, given that several companies are now opting
for cloud to conduct business as they bring down the cost of maintenance as
well as subscription services.
Experts project
favorable prospects for the web content management software market due to the
growth in data driven digital and online techniques for catering to the
customers and their evolving requirements. Most of the key contenders in the
market are increasingly innovating and launching new and advanced models and
services to expand their product portfolio and outrival other competitors.
For instance, in
July 2020, Strapi, a leading web content management system firm, released its
latest enterprise editions that help boost the RBAC/ Role-Based Access Control
capabilities for enhanced governance and security.
Market
Segmentation
Component,
deployment, organization size and industrial sectors are the key segments
according to which the web content management software market has been covered
in the MRFR study.
The primary
components discussed in the report are solution as well as services.
The market caters
to cloud and premise, depending on deployment.
The key ranges
based on the organization size are large enterprises along with small and
medium enterprises.
The web content
management software is largely used in industrial sectors such as education,
hospitality, government, healthcare, food and beverage, media &
entertainment, retail, and more.
Regional Insight
The geographical
distribution of the web content management software industry comprises Europe,
Asia Pacific/APAC, North America and RoW/rest of the world.
At present, North
America is the global leader and is touted to remain so throughout the review
timeline. With the expansive IT infrastructure and the fast consumption rate of
the latest technologies, North American remains one step ahead of other
regions. Some other factors that work in favor of the regional market can be
the high amount of focus that goes into research & development, especially
in the United States as well as Canada. These countries are technically
progressive and house some of the world renowned web content management
software companies, which can be another major factor that promotes market
growth.
A noteworthy
development in the global market can be APAC’s fastest advancement rate from
2017 to 2023. Since the region is home to a fast increasing number of emerging
firms in the field of software solutions, software development and electronics,
the web content management market here is bound to observe garner profits in
the ensuing years. The leading contenders in the region are immensely focused
on boosting their revenues by offering personalized content, push the online
interaction level with their customers and are also interested in expanding
their brand presence, as a result of which the market is presumed to progress
at a bullish rate in the following years.
Renowned
Industry Vendors
The renowned
industry vendors profiled by MRFR analysts are Oracle Corporation (U.S.),
Hewlett Packard, Inc (U.S.), International Business Machine Corporation (U.S.),
Dell EMC (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), to
name a few.
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