Global Mobile Apps and Web Analytics Market - Overview
According to Market
Research Future, the Global Mobile
Apps and Web Analytics Market has been segmented
based on component, deployment, application, vertical, and region/country.
Mobile apps (or
application) analytics software enables organizations to gain insights from
data inputs by measuring user behavior, which is later analyzed to make
data-driven decisions. The metrics measured include parameters such as
application installs, application launches, taps, screens, events log,
application versions, flows, user retention, funnel analysis, and many more.
Additionally, the other metrics utilized to track users include answers to
questions such as how many new users used the application, the country they belong
to, which make and model they are using and how many users visited the link
shared in marketing campaigns.
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Web analytics is
the monitoring of user behavior across the web pages of an organization’s web
portal and measure their activity in terms of number of visitors, number of
minutes they browse, number of pages they visit, and where the traffic is coming
from (links shared in their marketing campaigns or others), among others.
By component, the
global mobile apps and web analytics market has been divided into solution and
service.
Based on
deployment, the global mobile apps and web analytics market has been divided
into on-premises and cloud-based.
By application, the
mobile apps and web analytics market is bifurcated into customer relationship
management, application testing & analytics, mobile advertising and
marketing analytics, search engine tracking and ranking, marketing automation,
content marketing, event tracking, heat map analytics, social media & email
marketing management, advertising optimization, and others.
By vertical, the
global mobile apps and web analytics market has been divided into BFSI,
healthcare, transportation & logistics, media & entertainment, IT &
telecom, and others.
The global mobile
apps and web analytics market has been analyzed for five regions — North
America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Regional
Analysis
By region, the
Mobile Apps and Web Analytics Market has been segmented into North America,
Europe, Asia-Pacific, the Middle East & Africa, and South America.
North America is
expected to be the largest contributor to the mobile apps and web analytics
market, mainly due to the high adoption of mobile apps and web analytics among
small and large enterprises. Additionally, the regional market is driven by the
increasing number of Internet and smartphone users.
Key Players
The Key Players in
the Global Mobile Apps and Web Analytics Market are Countly (UK), Amplitude,
Inc. (US), QBurst (India), Microsoft (US), Google (US), Oracle (US), UXCam Inc.
(US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software, Inc. (US),
Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and AppsFlyer (US).
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