Global Digital Marketing Software Market Overview
Market Research Future (MRFR), in its recently
published research report, asserts that the global Digital Marketing Software Market 2020 is booming and
expected to grow exponentially over the review period, recording a substantial
market valuation of USD 119.07 billion by 2025, and a healthy CAGR in the
forecast period.
Drivers and Restraints
Social networking platforms like Facebook and
Instagram, which provide a forum for reaching large numbers of customers and
enriching their online experience, are among the biggest drivers of the market.
Since the growing use of smartphones, it has become a platform for digital
advertisement. India, China, and Brazil's emerging economies are prime
opportunities for successful expansion into the digital marketing software
market. Increasing online shopping preference due to safe Internet access and
the availability of affordable mobile options will drive market growth over the
review period. The rise in digital marketing software adoption is due to the
increase in organizations 'digital marketing budgets, common social media
channels and increased internet penetration.
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In addition, cloud solutions have also played a
prominent role due to their advantages including minimum I.T. Investment,
cost-effectiveness and easy access. The advent of disruptive technologies like
big data, predictive analytics, and artificial intelligence (A.I.) will spur
its development. But questions about data protection may present the market
with a challenge.
Segmental Analysis
Based on the type, the market is segmented into
interaction systems, data & analytics systems, content production &
management, and management & administration-oriented apps. Interaction
systems accounted for a 43% market share in 2013 and were valued at USD 9.8
billion. This segment can witness a 19.7% CAGR over the forecast period to
touch a size of USD 5.3 billion by 2025. On the other hand, the data &
analytics system segment can exhibit the highest CAGR of 20.5% over the
assessment period owing to data is a valuable asset in understanding consumer
behavior. Major market applications comprise BFSI, manufacturing, retail, high
tech & I.T., media & entertainment, and others. The media &
entertainment applications dominated the digital marketing software market,
with a 27% share in 2013. It can touch USD 35.19 million by 2025. On the other
hand, the retail segment can observe 21% CAGR over the forecast period to touch
USD 35.68 billion by 2025.
Regional Overview
The geographical overview of the global market has
been analyzed in four major regions, including the Asia Pacific, North America,
Europe, and the rest of the world (Latin America, the Middle East, and Africa).
North America is poised to hold the largest share of
the market in digital marketing applications, while Asia-Pacific is expected to
rise at a significant pace over the forecast period. The category of interaction
technology services led the market size of digital marketing applications in
2016, and is projected to continue this trend in the near future. The U.S.
market for digital marketing software is to exhibit a 21.2% CAGR over the
reivew period due to the adoption of digital marketing software in media &
entertainment, retail and other vertical industries. Use personalized ads to
meet individual needs will drive the regional market's value to USD 28.8
million by 2025.
India can witness 31.7% CAGR over the review period,
while China can register 27.6% CAGR during the review period. The advent of
numerous social media platforms has made mobile advertising very lucrative.
This has impelled the demand for digital marketing software in these regions.
Competitive Analysis
The key market players operating in the global
market as identified by MRFR are H.P. Enterprise Development L.P (U.S.), Adobe
Systems (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), Microsoft
Corporation (U.S.), IBM Corporation (U.S.), SAS Institute Inc. (U.S.), and
Hubspot Inc. (U.S.).
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