Customer Journey Analytics Market Highlights:
The global customer
journey analytics market is anticipated to touch USD 14.92 billion at a 20%
CAGR between 2017- 2023 states the recent Market Research Future (MRFR)
analysis. Customer journey analytics, simply put, is the weaving together of
each touchpoint which a customer interacts with, across different channels over
time. Product management, brand management, campaign management, customer
attrition analysis, customer behavioral analysis, customer journey and mapping,
and others are its different applications.
Various factors are
propelling the Customer Journey Analytics Market.
As per the current MRFR report, such factors include an increase in the accessibility
of real-time data & digitalization, expanding retail industry, demand for
constant customer support all through the business interaction, and focus on
virtual points. Besides, the ongoing COVID-19 outbreak has made people
dependent on e-commerce to keep away from social gatherings. Along with this,
the gaming, food delivery service, and healthcare sectors have resulted in the
growing demand for customer journey analytics for determining buying
preferences, which are adding market growth.
On the contrary, data
privacy issues and complexity in data synchronization are factors that may
limit the global customer journey analytics industry growth over the forecast
period.
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Major Key
Players:
Eminent players
profiled in the customer journey analytics market report include Quadient,
Clickfox, Pointillist, SAP, Verint Systems, Nice Systems, IBM, Salesforce,
Adobe Systems, and Acxiom, among others.
Market Segmentation:
The MRFR report
provides an inclusive customer journey analytics market segmental analysis of
the report based on end user, application, organization size, deployment model,
and interaction type.
·
By interaction type, the global
customer journey analytics market is segmented into call center, branch/store,
email, mobile, social media, web, and others. Of these, the email segment will
lead the market over the forecast period.
·
By deployment model, the global
customer journey analytics market is segmented into cloud and on-premises. Of
these, the cloud deployment model will dominate the market over the forecast
period.
·
By organization size, the
global customer journey analytics market is segmented into large enterprises
and small & medium-sized enterprises (SMEs). Of these, large enterprises
will have a major share in the market over the forecast period.
·
By applications, the global
customer journey analytics market is segmented into product management, brand
management, campaign management, customer attrition analysis, customer
behavioral analysis, customer journey and mapping, and others. Of these,
campaign management will spearhead the market over the forecast period.
·
By end users, the global
customer journey analytics market is segmented into automotive and
transportation, travel and hospitality, media and entertainment,
telecommunications and IT, healthcare, government and defense, eCommerce, and
others. The others segment is again segmented into education & real estate.
Of these, the eCommerce segment will have the lions share in the market over
the forecast period.
Regional
Analysis:
Based on the region,
the global customer journey analytics market report covers the growth
opportunities and recent trends across the Asia Pacific (APAC), North America,
Europe, & the Rest of the World (RoW). Of these, North America will have
the lions share in the market over the forecast period. Increasing adoption of
technology, presence of several data centers, growing use of cloud technology,
booming automotive industry, established IT infrastructure, growing retail and
eCommerce, and the presence of key industry players are adding to the global
customer journey analytics market growth in the region. Mexico, the US, and
Canada have the largest share in the market.
The global customer
journey analytics market in Europe is predicted to hold the second-largest
share over the forecast period. The initiation of the cloud computing strategy
is adding to the global customer journey analytics market growth in the
region.
The customer journey
analytics market in the APAC region is predicted to grow at a fast pace over
the forecast period. Emerging IT industry in Japan and India, rapid
industrialization in India and China, and the growing telecommunication,
retail, healthcare, and automotive industry are adding to the global customer
journey analytics market growth in the region.
Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
2 Research Methodology
2.1 Research Network Technology Software
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis &
Forecast
2.4.2 Market Size Estimation
Continued…
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List of Tables
Table
1 Customer Journey Analytics Market, By Interaction Type
Table
2 Customer Journey Analytics Market, By Deployment Model
Table
3 Customer Journey Analytics Market, By Organization Size
Continued…
List of Figures
Figure
1 Research Methodology
Figure
2 Customer Journey Analytics Market, By Interaction Type (%)
Figure
3 Customer Journey Analytics Market, By Deployment Model (%)
Continued…
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