Global Telecom Analytics Market Scenario
According to Market Research Future (MRFR), the
global Telecom Analytics Market is estimated to reach USD
11,359.4 million, with a compound annual growth rate of 29.01% from 2018 to
2023 (forecast period). The study discusses and assesses the effect of the
outbreak of COVID-19 on the global telecom analytics industry, including
opportunities and threats, drivers, and risks.
Key Players
Amdocs, Inc., Nokia Networks, Hewlett Packard
Enterprise Development LP, International Business Machine Corporation, Huawei
Technologies Co. Ltd, Dell Technologies Inc., SAP SE, Ericsson, Vizualytics,
Cisco Systems Inc., Teradata, and Oracle Corporation.
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Industry Highlights
Telecom analytics can be defined as a compendium of
business intelligence (BI) technologies accumulated in a single, wide-ranging
set to meet the intricate needs of telecommunications operators and
enterprises. Currently, the function of business intelligence has grown from
simply reporting and submitting a dashboard to highly established capabilities
from multi-dimensional analysis and ad hoc querying analysis with the aid of
systematic analysis and other intelligent devices.
With the addition of analytics in the communications
field, one can literally get a peek into the core operations of the industry,
along with insights into the various internal operations. It also helps to
define the company's current position with regard to market opposition by defining
advanced developments and expected parameters. In the coming future, solutions
in the global telecommunications analytics market will evolve in order to
incorporate functionalities such as video optimization amongst different others
and deep packet inspection.
Market Dynamics
The telecom analytics market is fuelled by a variety
of factors, such as mounting deception activities to avert from consumer churn
and improving revenue management. On the other hand, this market faces a range
of drawbacks, such as lack of information on telecom analytics, privacy
concerns, and high cost of security. Telecom analytics serves a range of
functions such as marketing management, customer management, sales &
distribution, network management, and other support functions such as
optimization, MIS, continuous monitoring, and so on. Advanced countries in
North America, Europe, and Asia will remain the hotspots for market players
throughout the assessment period.
Market Segmentation
The global market for telecom analytics has been
segmented on the basis of analytics type, component, and deployment models.
On the basis of analytics type, the global telecom
analytics market has been segmented into customer analytics, price analytics,
network analytics, subscriber analytics, location analytics, and service
analytic.
On the basis of component, the global telecom
analytics market has been segmented into solutions and services. The solution
is further divided into customer management, network management, marketing
management, sales & distribution, and others. Services are further
segregated into professional services and managed services.
On the basis of deployment models, the global
telecom analytics market has been segmented into on-premise and cloud-based.
Regional Analysis
By region, the global telecom analytics market has
been segmented into North America, Europe, Asia Pacific, and Rest of the World
(RoW).
North America has vast revenue-generating potential.
The renown of the regional market can be related to the existence of large
numbers of vendors, especially in the United States. On the other hand, rising
expenditure on telecommunications in developing regions in Asia will make
regional demand increasingly lucrative.
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