Online Classified Market Snapshot
The global Online Classified Market 2020, according to MRFR, is
anticipated to expand at 20.2% CAGR during the forecast period. Certain
contributing factors for marketing growth through mobile ads include growing 3
G and 4 G networks, raising the availability of smartphones and data rates,
increasing social media penetration and a variety of services and online
content.
Competitive Dashboard
The key players of global online classified market
are Mitula Group (Spain), Facebook (US), Claseek Pte. Ltd. (Singapore),
Microsoft Corporation (US), Mudah.my (US), Jualo (Malaysia), Syoknya
(Malaysia), Craigslist (US), Singapore Press Holdings Ltd. Co. (Singapore), and
Masig (Singapore).
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The increase in ads rising mobile devices is one of
the factors responsible for this market 's growth during the forecast era.
Throughout the digitalization age, the increase in the use of electronic
devices such as smartphones, laptops and tablets has made a ground-breaking
impact. In fact, technical innovation has had a transformative effect across
vertical lines of industry. Growing technology projects in the developing
economies, such as Digital India, have contributed to business-to - business
(B2B) adoption and business-to - customer (B2C) business models.
In addition, an growth in mobile use and internet
penetration has provided convenient medium for individuals and companies to
meet their target audience and sell their goods and services. The growing
penetration of social media advertisement channels and the increase of internet
ads across mobile apps are some of the reasons anticipated to fuel the
development of the globally classified online industry. Increasing smartphone
use is closely related to internet penetration in both developed and developing
economies, which propels web ads in various market verticals. In addition, the
demand in developing markets such as China, India, Brazil, Mexico and some
European countries is gathering momentum as customers' tastes move from brick
and mortar department stores to e-commerce platforms such as Flipkart, Amazon
and eBay. In fact, the emerging pandemic situation at COVID 19 has also
intensified the need for e-commerce, thus increasing demand for a classified
online market.
Segmental Synopsis
The online classified market has been analyzed
based on the basis of business model,
revenue source, type, and region.
The revenue source segment has been divided into
search engine marketing (SEM), website classified, social media classified,
mobile classified, and banner classified.
The business model has been bifrucated into
horizontal model and vertical model.
Furthermore, the type segment is categorized into
service classified, product classified, and health classified.
Regional Analysis
The categorized online industry has been segmented
by area into Asia-Pacific, North America, Europe and the Middle East &
Africa , and South America. Thanks to the rising number of internet users and
the accelerated introduction of new technology to boost productivity and
fulfill day to day work, North America dominated the online classifieds
industry in 2017. While Asia-Pacific is expected to be the fastest growing
region on the market from 2018 to 2023 due to the growing number of companies
and significant digital advertising investments.
This is also expected that Europe will be in second
position in terms of market share for the online classifieds industry during
the appraisal period. The crucial drivers for the growth of the demand for
online classifieds in this area include an upsurge in the number of internet
users and the fast introduction of new technology to boost productivity and
perform everyday jobs.
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