Global Internet Protocol Television (IPTV) Market Scenario
Market
Research Future (MRFR) has asserted fast-track growth for the global Internet Protocol Television (IPTV) Market which is expected to reach a significant
valuation in the coming years. IPTV provides a secure means to deliver
high-quality services to end users over a private or managed network. IPTV is
the convergence of communication, computing, and content which facilitates the
provision of digital television services over Internet Protocol (IP) for
residential and business users at a lower cost.
With the
increase in internet penetration rates, the demand for internet protocol
television is likely to inflate. Internet devices have become mainstream, and
consumers prefer an upgrade to on-demand content offerings at minimal
incremental cost. Cable operators and satellite broadcasters are increasingly
leveraging IPTV to deliver additional channels to their subscribers. The
intensifying demand for tailored TV content has been a critical driver of the
market growth for IPTV. Viewers these days want more choice and control over
the content they are viewing, and IPTV provides the unique advantage of
subscribing to the content consumers like at their convenient time. IPTV
provides access to niche content which is a significant attraction for users.
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Also,
the massive popularity of video-on-demand (VoD) is catalyzing the growth of the
market. IPTV is being used across diverse industries to create targeted
advertising-on-demand video which further bolsters the growth of the market.
The uptake of IPTV was earlier confined to the early adopters, but content
producers are progressively commencing towards making the technology available
to the users of developing countries which provides ample opportunities for
market expansion. There have been some promising developments in the IPTV space
which allows IPTV service providers to deliver premium quality service to viewers.
On the contrary, network issues such as limited bandwidth and low internet
penetration rates might pose a challenge to the growth of the global IPTV
market. In addition, the rising popularity of Over the Top (OTT) solutions,
such as Amazon Prime Video and Netflix is also expected to hinder the growth of
the global IPTV market.
Segmentation
The
global IPTV market has been segmented based on subscription type and model. By
subscription type, the market has been segmented into subscription-based and
subscription fee. By model, the market has been segmented into live and
on-demand.
Regional
Analysis
North
America, Europe, Asia Pacific, and the Rest of the World are the key markets
for the internet protocol television market. North America and Europe generate
a relatively larger share of the global IPTV market in terms of an overall
number of subscribers while Asia Pacific remains the largest market due to very
low average revenue per user in countries such as India and China.
Growing
penetration of internet in the Asia Pacific region has facilitated the rapid
growth of the IPTV market in Asia Pacific. Moreover, the governments in the
emerging economies of the region are initiating towards launching IPTV services
since they do not require investment on infrastructure. Rapid urbanization,
expansion of the middle class and fast-growing economy present a host of
opportunities to the Asia Pacific IPTV market.
Europe
too is a prominent market for IPTV, led by France, the UK, and Germany. Rising
popularity of video on demand and growing investment in telecommunication
services contribute to the growth of the Europe market.
Competitive
Landscape
The
global IPTV market is highly competitive with a plethora of players competing
to gain an edge over the market. Amidst the rapidly developing market
landscape, the existing market players are leveraging various strategies to tap
into the opportunities presented by IPTV. Moftak Solutions, Akamai
Technologies, AT&T Inc., Tripleplay Services Ltd., Cisco Systems, Inc.,
ARRIS International Plc, Verizon, Ericsson AB, Huawei Technologies Co., Ltd,
Sterlitetech are the notable players operating in the global internet protocol
television market.
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