Global Mobile Apps and Web Analytics Market - Overview
According
to Market Research Future, the Global Mobile Apps and Web Analytics Market has
been segmented based on component, deployment, application, vertical, and
region/country.
Mobile
apps (or application) analytics software enables organizations to gain insights
from data inputs by measuring user behavior, which is later analyzed to make
data-driven decisions. The metrics measured include parameters such as
application installs, application launches, taps, screens, events log,
application versions, flows, user retention, funnel analysis, and many more.
Additionally, the other metrics utilized to track users include answers to
questions such as how many new users used the application, the country they belong
to, which make and model they are using and how many users visited the link
shared in marketing campaigns.
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Web
analytics is the monitoring of user behavior across the web pages of an
organization’s web portal and measure their activity in terms of number of
visitors, number of minutes they browse, number of pages they visit, and where
the traffic is coming from (links shared in their marketing campaigns or
others), among others.
By
component, the global mobile apps and web analytics market has been divided
into solution and service.
Based on
deployment, the global mobile apps and web analytics market has been divided
into on-premises and cloud-based.
By
application, the mobile apps and web analytics market is bifurcated into
customer relationship management, application testing & analytics, mobile
advertising and marketing analytics, search engine tracking and ranking,
marketing automation, content marketing, event tracking, heat map analytics,
social media & email marketing management, advertising optimization, and
others.
By
vertical, the global mobile apps and web analytics market has been divided into
BFSI, healthcare, transportation & logistics, media & entertainment, IT
& telecom, and others.
The
global mobile apps and web analytics market has been analyzed for five regions
— North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Regional
Analysis
By
region, the Mobile Apps and Web Analytics Market has been segmented into North
America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
North
America is expected to be the largest contributor to the mobile apps and web
analytics market, mainly due to the high adoption of mobile apps and web
analytics among small and large enterprises. Additionally, the regional market
is driven by the increasing number of Internet and smartphone users.
Key
Players
The Key
Players in the Global Mobile Apps and Web Analytics Market are Countly (UK),
Amplitude, Inc. (US), QBurst (India), Microsoft (US), Google (US), Oracle (US),
UXCam Inc. (US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software,
Inc. (US), Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and
AppsFlyer (US).
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