Online Classified Market Snapshot
The global Online Classified Market 2020, according
to MRFR, is anticipated to expand at 20.2% CAGR during the forecast period. Certain
contributing factors for marketing growth through mobile ads include growing 3
G and 4 G networks, raising the availability of smartphones and data rates,
increasing social media penetration and a variety of services and online
content.
Competitive Dashboard
The key players of global
online classified market are Mitula Group (Spain), Facebook (US), Claseek Pte.
Ltd. (Singapore), Microsoft Corporation (US), Mudah.my (US), Jualo (Malaysia),
Syoknya (Malaysia), Craigslist (US), Singapore Press Holdings Ltd. Co.
(Singapore), and Masig (Singapore).
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The increase in ads rising
mobile devices is one of the factors responsible for this market 's growth
during the forecast era. Throughout the digitalization age, the increase in the
use of electronic devices such as smartphones, laptops and tablets has made a
ground-breaking impact. In fact, technical innovation has had a transformative
effect across vertical lines of industry. Growing technology projects in the
developing economies, such as Digital India, have contributed to business-to -
business (B2B) adoption and business-to - customer (B2C) business models.
In addition, an growth in
mobile use and internet penetration has provided convenient medium for
individuals and companies to meet their target audience and sell their goods
and services. The growing penetration of social media advertisement channels
and the increase of internet ads across mobile apps are some of the reasons
anticipated to fuel the development of the globally classified online industry.
Increasing smartphone use is closely related to internet penetration in both
developed and developing economies, which propels web ads in various market
verticals. In addition, the demand in developing markets such as China, India,
Brazil, Mexico and some European countries is gathering momentum as customers'
tastes move from brick and mortar department stores to e-commerce platforms
such as Flipkart, Amazon and eBay. In fact, the emerging pandemic situation at
COVID 19 has also intensified the need for e-commerce, thus increasing demand
for a classified online market.
Segmental Synopsis
The online classified
market has been analyzed based on the
basis of business model, revenue source, type, and region.
The revenue source segment
has been divided into search engine marketing (SEM), website classified, social
media classified, mobile classified, and banner classified.
The business model has been
bifrucated into horizontal model and vertical model.
Furthermore, the type
segment is categorized into service classified, product classified, and health
classified.
Regional Analysis
The categorized online
industry has been segmented by area into Asia-Pacific, North America, Europe
and the Middle East & Africa , and South America. Thanks to the rising
number of internet users and the accelerated introduction of new technology to
boost productivity and fulfill day to day work, North America dominated the
online classifieds industry in 2017. While Asia-Pacific is expected to be the
fastest growing region on the market from 2018 to 2023 due to the growing
number of companies and significant digital advertising investments.
This is also expected that
Europe will be in second position in terms of market share for the online
classifieds industry during the appraisal period. The crucial drivers for the
growth of the demand for online classifieds in this area include an upsurge in
the number of internet users and the fast introduction of new technology to
boost productivity and perform everyday jobs.
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