Global Web Content Management Market Overview
Market Research Future
(MRFR), in its research report, emphasizes that the global Web Content Management Market 2020 is slated
to grow exponentially over the review period, ensuring substantial market
valuation from USD 8,125 million in 2018 to USD 25,341 Million by 2025 and a
healthy 18.05% CAGR over the review period.
Drivers and Restraints
The cloud adoption is
expected to rise continuously in the coming years due to the benefits it offers
to enterprises such as unlimited computing power, easy access to data and
applications, and lower IT expenditure. This increasing adoption of cloud
services is expected to offer a significant opportunity for the growth of
integrated cloud-based web content management solutions and services.
Installing a cloud-based content management system is easy and cost-effective
as compared to the traditional on-premise web content management systems as the
cloud service provider is responsible for upgrading the systems in real-time
and handling the technical and data security issues. Furthermore, it also
offers scalable operations wherein the user can simply add or delete the
content of the website altogether as per the business needs which is expected
to fuel the demand for integrated cloud-based services during the forecast
period.
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Segmental Analysis
By Component the market has
been divided into Solution, and Services.
By Organization Size the
market has been bifurcated into Small and Medium Enterprises, and Large
Enterprises.
By Deployment the market
has been divided into On-Cloud, and On-Premise.
By End-User the market has
been segmented into Media and Entertainment, Healthcare, BFSI, Education,
Retail, Travel and Tourism, Hospitality, and Others.
Regional Assessment
The global business
regional analysis was conducted in four major regions including Asia Pacific,
North America, Europe and the rest of the world.
North America accounted for
43 percent of the largest market share in 2018, with a market value of USD
3,458.25 million; the market is expected to record a CAGR of 16.98 percent over
the forecast period. Due to the growing adoption of new technology and digital
channels for commercial as well as personal use and the rising need for
end-users to get a seamless online experience, North America has represented a
significant share in the web content management industry. Increasing numbers of
startups in Canada are expected to focus on developing content management
solutions that offer seamless web experience making it the fastest growing
country in the North American region. Europe was the second largest market in
2018, worth USD 2328.66 million; the market is expected to be 18.82 per cent
CAGR. Thanks to the rising acceptance of cloud-based services and the growing
need for reliable web services, Europe has recorded the second-largest market
share in the online content management industry. Owing to the growing proliferation
of web-based services such as advertisement and online marketing services that
require web content management solutions for safe and simple web content
management, the UK accounted for the largest market share in 2018. However, the
Asia-Pacific sector is expected to post 20.01 percent of the highest CAGR.
Among the countries in this area, China accounts for the largest market share
followed by Japan and Australia, as China is a hub for one of the major players
offering internet-based services and has a very high internet penetration that
increases demand for Web content management solutions and services. Due to the
well-established network infrastructure and high internet penetration, Japan
has represented the second-largest market share in the world.
Competitive Dynamics
The major market players
operating in the global market as identified by MRFR are IBM Corporation,
Adobe, Oracle Corporation, Microsoft Corporation, Opentext Corporation, SDL
Plc, Progress Software Corporation, Crownpeak Technology Inc., Sitecore, Hyland
Software Inc, E-Spirit AG, EpiServer, Rackspace, Acquia Inc, Kentico Software.
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