Global Telecom Analytics Market Scenario
According to Market
Research Future (MRFR), the global Telecom Analytics Market is estimated to
reach USD 11,359.4 million, with a compound annual growth rate of 29.01% from
2018 to 2023 (forecast period). The study discusses and assesses the effect of
the outbreak of COVID-19 on the global telecom analytics industry, including
opportunities and threats, drivers, and risks.
Key Players
Amdocs, Inc., Nokia
Networks, Hewlett Packard Enterprise Development LP, International Business
Machine Corporation, Huawei Technologies Co. Ltd, Dell Technologies Inc., SAP
SE, Ericsson, Vizualytics, Cisco Systems Inc., Teradata, and Oracle
Corporation.
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Industry Highlights
Telecom analytics can be
defined as a compendium of business intelligence (BI) technologies accumulated
in a single, wide-ranging set to meet the intricate needs of telecommunications
operators and enterprises. Currently, the function of business intelligence has
grown from simply reporting and submitting a dashboard to highly established
capabilities from multi-dimensional analysis and ad hoc querying analysis with
the aid of systematic analysis and other intelligent devices.
With the addition of
analytics in the communications field, one can literally get a peek into the
core operations of the industry, along with insights into the various internal
operations. It also helps to define the company's current position with regard
to market opposition by defining advanced developments and expected parameters.
In the coming future, solutions in the global telecommunications analytics
market will evolve in order to incorporate functionalities such as video
optimization amongst different others and deep packet inspection.
Market Dynamics
The telecom analytics
market is fuelled by a variety of factors, such as mounting deception
activities to avert from consumer churn and improving revenue management. On
the other hand, this market faces a range of drawbacks, such as lack of
information on telecom analytics, privacy concerns, and high cost of security.
Telecom analytics serves a range of functions such as marketing management,
customer management, sales & distribution, network management, and other
support functions such as optimization, MIS, continuous monitoring, and so on.
Advanced countries in North America, Europe, and Asia will remain the hotspots
for market players throughout the assessment period.
Market Segmentation
The global market for
telecom analytics has been segmented on the basis of analytics type, component,
and deployment models.
On the basis of analytics
type, the global telecom analytics market has been segmented into customer
analytics, price analytics, network analytics, subscriber analytics, location
analytics, and service analytic.
On the basis of component,
the global telecom analytics market has been segmented into solutions and
services. The solution is further divided into customer management, network
management, marketing management, sales & distribution, and others.
Services are further segregated into professional services and managed
services.
On the basis of deployment
models, the global telecom analytics market has been segmented into on-premise
and cloud-based.
Regional Analysis
By region, the global
telecom analytics market has been segmented into North America, Europe, Asia
Pacific, and Rest of the World (RoW).
North America has vast
revenue-generating potential. The renown of the regional market can be related
to the existence of large numbers of vendors, especially in the United States.
On the other hand, rising expenditure on telecommunications in developing
regions in Asia will make regional demand increasingly lucrative.
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